GoHighLevel white label means your clients log in to your brand your logo, your domain, your name with GoHighLevel invisible underneath.
Basic white label (logo, custom domain, branded dashboard) is available on the Unlimited plan at $297/month. Full SaaS Mode which adds automated client billing via Stripe, pricing tiers, and self-service sign-up requires the Agency Pro plan at $497/month. Setup takes 2–4 hours. Breakeven on the Pro plan is 3 clients billing at $197/month.
1. What Does GoHighLevel White Label Actually Include?
White labelling GoHighLevel means removing every visible trace of the GoHighLevel brand from the platform and replacing it with yours. Your clients log in to your domain, see your logo and colours, and have no idea GoHighLevel is the technology underneath. To them, you are a software company.
There are two distinct levels of white labelling inside GHL. Confusing them is the single most common mistake agencies make when choosing a plan.
| Feature | Basic White Label (Unlimited $297/mo) | Full SaaS Mode (Agency Pro $497/mo) |
|---|---|---|
| Custom login domain (app.youragency.com) | Yes | Yes |
| Your logo + brand colours throughout dashboard | Yes | Yes |
| Branded support email and chat name | Yes | Yes |
| Branded email notifications to clients | Yes | Yes |
| Remove GoHighLevel branding from interface | Yes | Yes |
| Automated client billing via Stripe | No | Yes |
| SaaS Configurator (pricing tiers) | No | Yes |
| Self-service client sign-up flow | No | Yes |
| White-label mobile app (iOS + Android) | No | Add-on ($49/mo) |
| Client-facing SaaS dashboard (MRR, churn) | No | Yes |
| Usage rebilling with markup | Basic | Full control |
Basic white label makes your dashboard look like your product. SaaS Mode makes your billing, onboarding, and provisioning automated. You can white label without SaaS Mode but you will be creating sub-accounts and invoicing clients manually. Most agencies start on Unlimited ($297) and upgrade to Pro ($497) once they have 8–10 clients and want automation.
2. Which Plan Do You Need: Unlimited ($297) or Agency Pro ($497)?
The answer depends on how you bill your clients and how many you are managing.
Choose Unlimited ($297/mo) if:
- You have fewer than 8–10 clients and are happy to create sub-accounts manually
- You bill clients externally through Stripe invoices, PayPal, or your own system
- You want white-label branding immediately but are not ready to build a self-service SaaS offer
- You are testing the agency model before committing to the higher plan cost
Choose Agency Pro ($497/mo) if:
- You want clients to sign up and pay through your branded platform automatically
- You are building a SaaS offer where clients self-serve (not a done-for-you agency)
- You have 10+ clients and want billing and sub-account management decoupled
- You want to set tiered pricing plans and gate features per tier
- You want to rebill SMS, email, and AI usage to clients with your own markup
For the full plan comparison including usage fees:GoHighLevel Pricing: All Plans Explained (2026) →
3. How to Set Up GoHighLevel White Label: Step-by-Step
Before you start, gather: your logo file (transparent PNG, minimum 400px wide), your brand colours as hex codes, your support email address, and your chosen subdomain (e.g. app.youragency.com).
Go to Agency Settings
Log into your GHL account, confirm you are in Agency View, then click Settings → Company.
Upload your logo and set brand colours
Upload your agency logo (transparent PNG, 300×60px). Set your primary brand colour hex code applies to buttons, highlights, and accents.
Set up your custom white-label domain
Create a CNAME record: Host = 'app', Value = whitelabel.ludicrous.cloud. If using Cloudflare, set to DNS Only (grey cloud). SSL auto-provisions in 15–30 minutes.
Configure branded notifications
Set your support email address and support chat name. These appear in all automated notifications to your clients.
Test your branded login
Navigate to your custom subdomain in an incognito browser. Confirm logo, colours, and URL.
Enable SaaS Mode (Agency Pro only)
Go to Settings → SaaS Mode. Connect Stripe, create pricing plans, attach a Snapshot for automated deployment.
Deploy and test end-to-end
Run a complete test: use self-service sign-up, complete test payment, confirm sub-account creation and Snapshot deployment.
CNAME target: whitelabel.ludicrous.cloud · Record type: CNAME ·Host/Name: app (or your chosen prefix) · Cloudflare: DNS Only (grey cloud) NOT proxied ·SSL: Auto-provisioned in 15–30 minutes
→ Setting up your Snapshot for automated deployment? See:How to Create a GoHighLevel Snapshot →
4. The SaaS Mode Margin Calculator: What You Can Actually Earn
Here is the business case at three scales. Your platform cost is fixed at $497/month regardless of client count. Stripe charges 2.9% + $0.30 per successful charge on top of your client payments.
| Clients | Your Price/mo | Monthly Revenue | Platform Cost | Net Margin/mo | Margin % |
|---|---|---|---|---|---|
| 5 clients | $197/mo | $985 | $497 | $488 | +49% |
| 10 clients | $197/mo | $1,970 | $497 | $1,473 | +75% |
| 20 clients | $197/mo | $3,940 | $497 | $3,443 | +87% |
| 30 clients | $297/mo | $8,910 | $497 | $8,413 | +94% |
| 50 clients | $197/mo | $9,850 | $497 | $9,353 | +95% |
The most common pricing mistake we see: agencies price below $150/month, which makes the economics hard at small scale and signals low value to clients. Most successful GHL SaaS operators charge $197–$297/month for their core tier.Churn is lower. ROI conversations are easier.
→ To understand whether the GoHighLevel investment is right for your agency:GoHighLevel Review 2026: Honest Verdict →
5. Three Common GoHighLevel White Label Mistakes to Avoid
Using your root domain instead of a subdomain
Fix: Always configure white label on a subdomain. Use 'app', 'platform', or 'crm' as your prefix.
Enabling SaaS Mode before building your onboarding Snapshot
Fix: Build and test your Snapshot first. The client experience at sign-up determines whether they stay or cancel within 30 days.
Building no offboarding process
Fix: Build a GHL workflow triggered by Stripe cancellation webhook that suspends the sub-account within 24 hours.
→ Need help setting up GoHighLevel workflow automation for offboarding?GoHighLevel Workflow Automation Guide →
At GHL Scaleup, we configure white-label GHL setups and full SaaS Mode builds as a core service custom domain, Stripe billing, onboarding Snapshot, offboarding workflows, and branded notifications. Most builds go live in 5–7 business days.
Book a free 30-minute call at ghlscaleup.com/contact-us→ See our full SaaS setup service: GoHighLevel SaaS Mode Setup Service →
6. Frequently Asked Questions About GoHighLevel White Label
What is GoHighLevel white label?
GoHighLevel white label means replacing all GoHighLevel branding in the platform with your own your logo, your colour scheme, your custom domain, and your app name. To your clients, the software appears to be your proprietary product. Basic white label (branded dashboard and custom domain) is available on the Unlimited plan at $297/month. Full SaaS Mode with automated billing and client provisioning requires the Agency Pro plan at $497/month.
What is the difference between GoHighLevel white label and SaaS Mode?
White label refers to the branding layer your logo, domain, and colours applied to the dashboard. SaaS Mode is the business model layer it adds automated Stripe billing, pricing plan configuration, self-service client sign-up, and automatic sub-account creation when a client pays. You can have white label branding without SaaS Mode (on the $297 Unlimited plan), but you cannot have SaaS Mode without white label branding. Most serious agencies use both.
Which GoHighLevel plan is required for white label?
Basic white label branding (custom domain, logo, brand colours, branded notifications) starts on the Unlimited plan at $297/month. Full SaaS Mode which includes automated Stripe billing, the SaaS Configurator for pricing tiers, self-service sign-up, and the white-label mobile app add-on requires the Agency Pro plan at $497/month.
What is the CNAME target for GoHighLevel white label domain setup?
The CNAME target for GoHighLevel's white label domain is whitelabel.ludicrous.cloud. In your DNS provider, create a CNAME record with your chosen subdomain as the host (typically 'app') pointing to this target. If you use Cloudflare, set the record to DNS Only (grey cloud) not proxied. GoHighLevel automatically provisions an SSL certificate within 15–30 minutes of correct DNS propagation.
Is Stripe required for GoHighLevel SaaS Mode?
Yes. Stripe is the only supported payment processor for GoHighLevel SaaS Mode billing. You need an active Stripe account in live mode to process client subscriptions through the SaaS Configurator. Stripe charges 2.9% + $0.30 per successful card transaction on top of your subscription pricing.
How long does GoHighLevel white label setup take?
The technical configuration CNAME setup, logo upload, brand colours, branded notifications, and Stripe connection takes 2–4 hours for someone following a clear process. DNS propagation for the custom domain can take 15 minutes to 24 hours. Building a quality onboarding Snapshot takes an additional 4–8 hours. A complete white-label SaaS launch typically takes one full working day.
Can my clients tell they are using GoHighLevel under my white label?
On the web platform with basic white label configured, clients see only your branding no GoHighLevel branding appears. However, clients who have previously used GoHighLevel may recognise the interface layout. The white-label mobile app ($49/month add-on on Agency Pro) eliminates this recognition risk entirely, as clients download your named app from the App Store.
What is the breakeven point for GoHighLevel Agency Pro ($497/mo)?
At a common SaaS price of $197/month per client, the Agency Pro plan breaks even with 3 clients ($591 revenue against $497 cost). At 10 clients paying $197/month, net margin is approximately $1,473/month after platform cost. At 30 clients paying $297/month, net margin approaches $8,400/month. Usage-based costs (SMS, email, calls) either increase margin through rebilling markup or are absorbed into the subscription price.
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