GoHighLevel did not reject your A2P campaign. The rejection came from the carriers (T-Mobile, AT&T, Verizon) or The Campaign Registry (TCR).
Most rejections fall into six fixable categories. Edit the campaign to fix the listed issues and resubmit. No additional $15 vetting fee applies for editing and resubmitting. If you delete and recreate the campaign, a new $15 fee is charged. Do not delete.
1. Why Do A2P Campaigns Get Rejected in GoHighLevel?
A2P 10DLC is the US carrier system that requires every business sending automated SMS from a 10-digit long code to register the brand and the campaign use case. When you submit an A2P campaign registration in GoHighLevel, it goes to The Campaign Registry (TCR) and is then reviewed by the carriers themselves.
Three entities are involved in the review:
- The Campaign Registry (TCR): The central hub that coordinates A2P registration. Performs an initial review for completeness and basic compliance.
- The messaging partner: GHL's registered messaging intermediary, which performs its own vetting before the campaign reaches the carriers.
- The carriers: T-Mobile, AT&T, Verizon, and others. Each applies its own policies. A campaign can pass TCR review and still be rejected by a specific carrier.
You cannot contact the carriers directly. You cannot appeal to T-Mobile or AT&T from within the GHL platform. The path forward is to fix the specific issues the rejection identifies, resubmit your campaign through GHL, and let the review cycle run again.
For background on what A2P 10DLC is and why it is required:What Is A2P 10DLC? →
2. What Are the Most Common Rejection Reasons and How Do You Fix Each One?
As of March 2026, GHL shows a 'View required fixes' link next to every rejection reason. Here are the most common rejection categories and the fix for each.
Invalid or inaccessible website URL
What it means: The website URL provided either does not load, returns a 404 error, requires a login to access, or does not have an SMS opt-in flow visible to the reviewer.
How to fix it: Verify your website loads in an incognito browser. Host a publicly accessible screenshot or image of the opt-in flow at a URL any reviewer can open without logging in. Include that direct image link in the Message Flow field.
Missing or incorrect opt-in consent flow
What it means: Reviewers could not verify how contacts consent to receive SMS. Either the opt-in flow was not described, the consent language was unclear, or the checkbox was pre-selected (not permitted under A2P consent rules).
How to fix it: Your opt-in must include: clear description of messages, business name, message frequency, rates disclosure, links to Terms and Privacy Policy, and an unselected checkbox. Update your form and host a screenshot at a publicly accessible URL.
Sample messages do not match the use case
What it means: Sample messages do not reflect what you will actually send, do not match the campaign use case, or are too vague to verify.
How to fix it: Each sample must look like a real message, include your business name, use bracketed template fields, and include opt-out language in at least one sample. Submit at least two samples. Never submit generic placeholder text.
Vague or mismatched campaign description
What it means: Campaign description does not clearly explain what messages will be sent, who receives them, and why. Or it describes a use case that conflicts with the use case type selected.
How to fix it: Write a plain-English explanation: who is sending, who receives the messages, what messages will be sent, and how often. Match the description precisely to the use case category selected.
Terms and Conditions issues
What it means: Your website does not have a publicly accessible Terms of Service or Privacy Policy, the Terms does not mention SMS messaging, or the links provided are broken.
How to fix it: Your Terms of Service must be publicly accessible and explicitly mention SMS communications. Add a clear SMS messaging clause. Verify the URL loads in incognito mode.
Business name and EIN mismatch
What it means: The EIN you provided does not match the legal business name, or your EIN was issued recently and has not yet appeared in IRS public records.
How to fix it: The legal business name in your A2P brand registration must match exactly what the IRS has on file. If your EIN was issued in the last 90 days, you may need to wait or submit the full EIN confirmation letter for manual verification.
CTA (Call to Action) cannot be verified
What it means: Reviewers could not verify the mechanism by which contacts give consent to receive messages. Often happens when opt-in occurs via paper form, verbal agreement, or a process not documented anywhere publicly accessible.
How to fix it: Document every method through which contacts can opt in. If via paper form, scan and host at a publicly accessible URL. If on a website, link directly to the specific page. If in person, describe the process explicitly in the Message Flow field.
→ For copy-paste consent language that passes A2P review:A2P Opt-In Language Templates →
3. Which Rejection Codes Are Not Eligible for Resubmission?
This is the most important distinction in the entire A2P rejection process. Some rejection codes can be fixed and resubmitted. Others cannot. The campaign is permanently ineligible because the content or use case itself is forbidden by carriers.
| Rejection category | Resubmittable? | What it means |
|---|---|---|
| Sex-related content (SHAFT) | No | Forbidden category — cannot be resubmitted under any circumstances |
| Hate speech content | No | Forbidden category — cannot be resubmitted |
| Alcohol-related content | No | Forbidden category — cannot be resubmitted without approved exemptions |
| Firearms-related content | No | Forbidden category — cannot be resubmitted without approved exemptions |
| Tobacco and vaping content | No | Forbidden category — cannot be resubmitted without approved exemptions |
| Cannabis-related content | No | Federally illegal in US — not eligible on 10DLC |
| Gambling content | No | Forbidden category — not eligible without explicit carrier approval |
This is the most expensive mistake in A2P troubleshooting. If your campaign was rejected with a fixable code and you delete the campaign to start fresh, a new $15 vetting fee is charged on the recreation. If you edit the existing rejected campaign and resubmit, no additional vetting fee applies. Always edit and resubmit, never delete and recreate.
4. How to Resubmit a Rejected A2P Campaign in GoHighLevel (5 Steps)
Find the rejection details in GHL
Go to Settings → Phone Numbers → A2P Registration. Locate the rejected campaign. Click "View required fixes" next to each rejection reason. Read all four fields: error code, rejection category, what it means, and the correction needed. Note every rejection reason — you must fix all of them.
Fix every listed issue before touching the campaign form
If the rejection says invalid website URL, fix the website or create the hosted screenshot URL first. If it says opt-in consent issues, update your web form first. Do not open the campaign edit form until the underlying issues are resolved.
Edit the campaign — do not delete it
Click Edit on the rejected campaign. Do not delete. Editing and resubmitting costs nothing extra. Deleting and recreating charges a new $15 vetting fee. Make all required corrections inside the edit form.
Resubmit and wait
After saving all corrections, resubmit the campaign for review. The vetting cycle typically takes 3 to 7 business days. Do not make further edits while it is under review — additional changes can reset the timeline. Check the status in GHL's A2P registration panel.
If rejected again, read the new rejection reasons carefully
Carriers may surface additional issues on subsequent reviews. A second rejection may list different reasons from the first. Treat each rejection cycle as a new round of review, not a repetition of the same problem.
For the full breakdown of A2P fees including the $15 vetting charge and monthly costs:A2P 10DLC Fees Explained →
5. How to Appeal a Rejected A2P Campaign
If you believe your campaign was rejected incorrectly, you can request an appeal through GHL support.
Contact GHL support with the subject line: '10DLC Campaign Appeal for [your business name or phone number]'
Include: your business name, the campaign ID, the rejection reason(s) shown in your dashboard, your explanation of why you believe the rejection was incorrect, and any supporting documentation (screenshots of your opt-in flow, your Terms of Service page, your campaign description).
Honest expectation: Appeals are not always successful. The carriers make the final decision and their review process is not fully transparent. An appeal is appropriate when you are confident your submission is genuinely compliant and the rejection appears to be a reviewer error.
For building GoHighLevel SMS workflows after your A2P campaign is approved:GoHighLevel Workflow Automation Guide →
6. How to Avoid A2P Campaign Rejection on the Next Submission
The majority of A2P rejections are preventable. The same issues cause most of them.
Website check first: Open your website URL in a fresh incognito browser window. Confirm it loads. Confirm the opt-in flow is visible without logging in or clicking through multiple pages.
Build the opt-in correctly: Use an unselected checkbox. Include your business name, what messages will be sent, frequency, rates disclosure, and links to Terms of Service and Privacy Policy — all on the same page as the form.
Write sample messages like real messages: Not placeholder text. Include your actual business name, bracket template fields, and opt-out language in at least one sample. Submit at least two samples.
Match description to use case: If you select "customer care" as the use case, your description should describe customer care messages. Do not describe marketing promotions under a customer care use case.
Have a Terms of Service page live before submitting: Not a placeholder. Not "coming soon." A publicly accessible page that specifically mentions SMS communications.
Brand registration first: Your brand must be approved before campaign registration. If the brand is pending or failed, campaigns submitted against it will be rejected. Complete brand registration first.
Campaign registration next: Once brand is approved, follow the campaign registration steps carefully.
→ For the full brand registration process: A2P brand registration guide →
→ For the full campaign registration walkthrough: A2P campaign registration guide →
GHL Scale Up handles A2P 10DLC registration for agencies and their clients: brand registration, campaign registration, rejection troubleshooting, and resubmission.
See the results from our client setups: real GoHighLevel results and case studies →
If you need your A2P registration resolved quickly,book a free strategy call at ghlscaleup.com/contact-us →
7. Frequently Asked Questions
Why was my GoHighLevel A2P campaign rejected?
GoHighLevel A2P campaigns are rejected by the carriers (T-Mobile, AT&T, Verizon) or The Campaign Registry, not by GoHighLevel itself. The most common rejection reasons are: invalid or inaccessible website URL, missing or non-compliant opt-in consent flow, sample messages that do not match the use case, a vague or mismatched campaign description, Terms and Conditions that are missing or do not mention SMS, and a mismatch between the EIN and the legal business name.
Can I resubmit my A2P campaign after it is rejected?
Yes, if your campaign was rejected with a fixable code. Edit the rejected campaign to address all listed rejection reasons, then resubmit. No additional $15 vetting fee applies when you edit and resubmit an existing campaign. If you delete the rejected campaign and create a new one, a new $15 fee is charged. Do not delete. Edit and resubmit. Campaigns rejected for forbidden content categories (SHAFT: Sex, Hate, Alcohol, Firearms, Tobacco; plus Cannabis and Gambling) are not eligible for resubmission under any circumstances.
How long does A2P campaign resubmission take?
The review cycle for a resubmitted campaign typically takes 3 to 7 business days. This is the same timeline as an initial submission. Do not make further edits to the campaign while it is under review. Additional changes during the review period can reset the vetting timeline. Check the status in GHL's A2P registration panel under Settings → Phone Numbers → A2P Registration.
What is the 'View required fixes' link in GoHighLevel A2P?
As of March 2026, GoHighLevel added a 'View required fixes' link next to every A2P campaign rejection reason. Clicking it opens a modal that shows four fields for each rejection: the error code returned by the carriers, the rejection category (a plain-language label like 'Invalid website URL'), what it means in plain English, and the specific correction needed before resubmitting. This replaced the previous system where rejection reasons appeared as short, vague descriptions.
What rejection codes make an A2P campaign ineligible for resubmission?
Campaigns rejected for forbidden messaging categories cannot be resubmitted. These include content related to: sex or adult content, hate speech, alcohol (without approved age-gating), firearms (without approved exemptions), tobacco and vaping, cannabis or marijuana (illegal federally in the US), and gambling. If your campaign is rejected under one of these categories, editing and resubmitting will not result in approval. The use case itself is not permitted on the 10DLC system.
How do I appeal an A2P campaign rejection in GoHighLevel?
Contact GHL support with the subject line '10DLC Campaign Appeal for [your business name or phone number].' Include your business name, the campaign ID, the specific rejection reasons shown in your dashboard, your explanation of why you believe the rejection was incorrect, and any supporting documentation such as screenshots of your opt-in flow, Terms of Service page, or campaign description. Appeals are reviewed but are not guaranteed to succeed.
Does it cost extra to resubmit a rejected A2P campaign?
No, if you edit the existing rejected campaign and resubmit it. There is no additional vetting fee for editing and resubmitting. The $15 vetting fee applies only once per campaign at initial submission. However, if you delete the rejected campaign and create a new campaign in its place, a new $15 vetting fee is charged. Always edit and resubmit the existing campaign rather than deleting and starting over.
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