How A2P 10DLC Costs Are Structured
Three separate categories make up the cost of using A2P 10DLC through GoHighLevel:
- A one-time registration fee, charged once when you register your Brand and first Campaign together.
- A recurring monthly Campaign fee, billed for as long as each Campaign stays active.
- Usage-based messaging costs, made up of GoHighLevel's own SMS/MMS segment rate plus a separate carrier surcharge on top.
These are genuinely different things. Paying the monthly Campaign fee does not include any messages; you still pay per segment when you actually send. And none of this is your GoHighLevel subscription price, which is billed separately from A2P and messaging costs entirely.
Who Actually Charges These Fees
HighLevel states plainly that all A2P 10DLC fees are passthrough charges from The Campaign Registry, Twilio, and US mobile carriers, and that it adds no markup to any of them. That covers registration, vetting and monthly Campaign fees. Messaging usage works differently: GoHighLevel's SMS and MMS segment rate is billed through LC Phone, its own phone system built on Twilio's infrastructure, and HighLevel says this pricing matches Twilio's rate. Carrier surcharges are then added on top of that segment rate by the recipient's carrier.
Brand and Campaign Registration Fees
Your Brand and first Campaign are submitted together in Trust Center, and HighLevel bundles them into a single one-time fee. That bundle includes Brand registration, Campaign vetting, and Fast Track processing, which expedites approval to within 3 business days.
| Brand type | One-time fee (bundle) | Number and messaging limits |
|---|---|---|
| Sole Proprietor | $22.50 | 1 number, 3,000 segments per day |
| Low Volume Standard | $22.50 | Multiple numbers, 6,000 segments per day |
| High Volume Standard | $64.00 | Multiple numbers, 600,000 segments per day, includes Secondary Vetting if the first submission is rejected |
Which tier applies depends on whether you have an EIN or Tax ID and the messaging volume you select. For the eligibility rules, see A2P Brand Registration in GoHighLevel.
Fees for Additional Campaigns and Resubmissions
The bundled fee above only applies to your first Campaign under a new Brand. After that:
- A new Campaign under the same Brand: $15.00 Campaign Vetting Fee, charged for that additional Campaign only.
- Resubmitting a rejected Campaign: no additional Campaign Vetting Fee. HighLevel is explicit that a rejected and resubmitted Campaign does not incur another charge.
This is worth flagging because it contradicts older guidance still circulating that a resubmission carries a separate fee. Correct as of HighLevel's current documentation, resubmission is free; only submitting a genuinely new, additional Campaign costs $15.00. For the resubmission process itself, see A2P Campaign Rejected in GoHighLevel.
Monthly Campaign Fees
Once a Campaign is approved, it carries a recurring monthly fee for as long as it stays active. The rate depends on the Campaign's use case type, not the Brand type.
| Campaign use case type | Monthly fee | Notes |
|---|---|---|
| Sole Proprietor (Starter Campaign) | $2.00/month | Tied to a Sole Proprietor Brand |
| Standard Campaign use cases | $10.00/month | Most Marketing, Customer Care and similar standard use cases |
| Low Volume Mixed | $1.50/month | Up to 2,000 SMS segments per day to T-Mobile, lower throughput regardless of Trust Score |
| Charity / 501(c)(3) | $3.00/month | Special use case for registered nonprofits |
| Emergency Services | $5.00/month | Special use case, additional documentation may apply |
For how to choose the right use case, see A2P Campaign Registration in GoHighLevel.
SMS and MMS Messaging Costs
Registration and the monthly Campaign fee get your Brand and Campaign approved; they do not pay for the messages themselves. Every SMS and MMS you send or receive through LC Phone is billed separately, per segment.
| Message type | US/Canada rate | Notes |
|---|---|---|
| SMS (outbound and inbound) | ≈ $0.0079 per segment | A 10% discount off the $0.0083 list price; charged at the same rate in both directions |
| MMS outbound | $0.0220 per segment | US and Canada |
| MMS inbound, local numbers | $0.0165 per segment | |
| MMS inbound, toll-free numbers | $0.0200 per segment |
A standard SMS segment is 160 characters of plain text; a longer message splits into multiple segments and is billed accordingly. International rates differ by country and are listed separately in HighLevel's LC Phone Pricing & Billing Guide. Phone number rental (local and toll-free) is a further separate monthly line item, billed regardless of A2P registration.
Carrier Surcharges
On top of the segment rate above, the recipient's carrier adds its own per-message surcharge. HighLevel documents that these amounts vary by carrier and message type and are charged on top of standard SMS/MMS rates. Because carrier surcharges change periodically and are not fixed by HighLevel, this guide does not publish a specific per-carrier dollar figure; the current amount is shown at the time of sending and in HighLevel's LC Phone Pricing & Billing Guide. Unregistered traffic, meaning numbers not linked to an approved A2P Campaign, faces additional filtering or blocking rather than simply a higher fee.
Fees for Rejected or Failed Registration
Rejection does not automatically cost extra. Resubmitting a rejected Campaign is free, as covered above. Brand rejection is different: if a Standard Brand fails repeated verification, HighLevel's own documentation on new EIN issues describes a $10 appeal, separate from this fee reference, where you provide your complete CP 575 for manual review. That is a Brand-level appeal cost, not a Campaign fee. See A2P Brand Rejected in GoHighLevel for when that applies.
A2P Costs for GoHighLevel Agencies
Each client sub-account needs its own Brand and Campaign, and each one pays the registration bundle and monthly Campaign fee independently. There is no agency-wide discount documented by HighLevel; fees are per Brand and per Campaign, not per agency. An agency's own setup or management fee for handling this on a client's behalf is a separate, agency-set charge, not a TCR or carrier fee, and it should never be presented to a client as if it were one.
For the operational side of managing registration across multiple client sub-accounts, see A2P registration for GoHighLevel agencies.
A Simple Cost Example
Assumptions only, not an average: a Low Volume Standard Brand registering one Standard Campaign, sending roughly 1,000 outbound SMS segments in a month.
- One-time bundle (first month only): $22.50
- Monthly Campaign fee: $10.00
- Messaging usage: roughly 1,000 segments × ≈$0.0079 ≈ $7.90, before carrier surcharges
Carrier surcharges are not included in that estimate because they are not fixed by HighLevel and vary by carrier. Change the Brand type, Campaign type, or volume and the numbers change with it; this is meant to show how the pieces combine, not to predict your bill.
A2P 10DLC Fees FAQ
Is A2P 10DLC free?
No. Registering a Brand and Campaign carries a one-time fee, active Campaigns carry a monthly fee, and sending messages carries a per-segment cost plus carrier surcharges.
Does GoHighLevel charge a markup on A2P fees?
No. HighLevel states that registration, vetting and monthly Campaign fees are passthrough charges from TCR, Twilio and carriers, with no HighLevel markup.
Is there a fee to resubmit a rejected Campaign?
No. HighLevel does not charge an additional Campaign Vetting Fee when you resubmit a rejected Campaign.
How much does A2P Brand registration cost?
$22.50 for a Sole Proprietor or Low Volume Standard Brand, or $64.00 for a High Volume Standard Brand, bundled with your first Campaign and Fast Track processing.
Do I pay a fee for every Campaign?
Your first Campaign is included in the Brand registration bundle. Each additional Campaign under the same Brand costs $15.00.
Are fees different for agencies?
The underlying TCR fees are the same per Brand and per Campaign regardless of who manages the account. What differs is scale: an agency pays this once per client sub-account, not once for the whole agency.
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This guide was checked against HighLevel's A2P 10DLC Messaging Fees: Registration, Monthly and Carrier Costs reference, last updated September 24, 2026, and its LC Phone Pricing and Billing Guide. Fees are set by TCR, Twilio and mobile carriers and can change at any time; confirm the current amount in your Trust Center before registering.
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